HIT Market Overview and Market Taxonomy

Annually, we publish an HIT Market Overview and Market Taxonomy report. This report segments the HIT product and services marketplace in conformance with SRS’ HIT maturity model. The report identifies the major and minor product and service providers in each segment, highlighting new entrants, as well as those that have introduced new products during the current year.

Competitive Intelligence

Working with our strategic partners, SRS can deliver comprehensive competitive intelligence derived from both extensive secondary research and primary research interviews with competitors, customers, prospects and industry thought leaders, conducted with the highest ethical standards. For more information on these services, please contact us.

Advertising Effectiveness and Brand Recognition

Vendors seeking to increase market share engage SRS to assist them in gauging the effectiveness of their advertising campaigns or the level of buyer awareness and perceptions of their company or its products and those of its competitors. Such analyses are typically conducted through both extensive surveys and interviews of potential buyers and customers.

 
Go-to-Market Services

Vendors seeking to craft or refine their marketing strategy engage SRS to assess their proposed approach and enhance their messaging. Our services can include an analysis of product appeal, target buyers, messaging, product positioning, advertising outlets, competitive differentiation, potential marketing partners, as well as the use of white papers and case studies. For more information on these services, please contact us.

Sponsored Research

SRS conducts customized, targeted primary market research studies designed to identify key market trends, buying behaviors, current levels of technology adoption, competitive positioning, and more. Depending on client requirements, the outcomes of this research and our analyses of the findings can be publicized on the client website, incorporated as part of a marketing campaign or utilized internally to inform or guide product planning, competitive analyses or marketing strategies.

Sponsored White Papers and Case Studies

Utilizing a combination of primary and secondary market research techniques, as appropriate, SRS develops white papers highlighting important market trends, drivers of technology adoption and future outlook. We also can prepare case studies focused on successful implementations at one or more flagship customer accounts. Case studies typically highlight the business challenges the customer faced, their solution requirements, implementation process, current status, the economic and other benefits realized, future plans, and lessons learned to provide guidance to other prospective buyers.

Multi-client Studies

Multi-client studies are highly specialized, custom research projects designed to provide in-depth analysis and recommendations to the clients on whose behalf the study is conducted. Although each project is unique and varied in scope, such projects typically involve extensive primary research and multivariate analysis of purchasing trends and adoption related to a specific technology or set of related technologies. The sponsors of such studies may be a group of similar end user organizations seeking to understand the current status or future plans of their peers, or a group of vendors marketing similar products or services to a common market segment.

 
Webinars, Speaking Engagements and Executive Education

SRS consultants serve as hosts for sponsored Webinars and as exhibition booth speakers at industry trade shows, user conferences and other customer events. SRS consultants also provide C-suite, board and executive level briefings on key market trends or specific technologies, as well as in-depth one and two-day staff education. The latter is particularly popular with vendors creating or expanding a healthcare vertical business unit. The agendas for the presentations and education sessions are custom-designed to meet the needs of the client. They can, for example, provide an overview of the structure, size and organization of the healthcare provider market, an overview of key industry trends and analyses of important, industry-changing events drawn from our recent research findings and relevant to your product or service offerings.
 

 >>>>>>>>  Vendors and Consultants:  If you would like to provide a briefing to our analysts, make your request here. <<<<<<<<

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